Our fonts

This section gives you full guidance on the use of our fonts. The main corporate font is clear, familiar and easy to read.

Typeface for all applications

Standard font

To reflect the Bolton at Home brand, the standard typeface for all written content, whether printed externally, internally or as part of electronic communications is Verdana.

Verdana is a modern, friendly typeface which is part of the main font directories on both PCs and Macs as well as also being web friendly. This enables consistency across all applications.

Two weights are available, regular and bold. The bold version should be used for headings and the regular version should be used for all body copy.

There’s an italics version for both regular and bold versions, however this should be used sparingly.

All headings and body copy should be left aligned to assist the reader in working through the document.

When text is used within circles, all headings must be left aligned. When sub-headings and body copy is used within circles, text should ideally be left aligned. But text may also be centred if the layout would benefit.

Leaflets and posters

When used on leaflets or posters etc, main headings can be orange or black and should ideally be a minimum of 30pt. The ideal font size for sub-headings is 16pt. However, if space is restrictive, a 12pt or 14pt can be used. Headings should not be shortened or abbreviated. Where text appears against a coloured background then it may be presented in white, black or orange. However, consideration needs to be given to readability, which may need to override any design preferences.

All body copy, including bullet points should be black.

Word and Powerpoint documents

When using Word documents, body copy should be at 10pt with single line spacing. When using Powerpoint, headings should be 36pt, subheadings 32pt and body copy 20pt.

NB all body copy must be a minimum of 10pt.

Please don’t not use any other typeface as a substitute as this will dilute our brand.

Verdana Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@£%&*()_+”?.<>

Verdana Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@£%&*()_+”?.<>

Verdana Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@£%&*()_+”?.<>

Verdana Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@£%&*()_+”?.<>