Using our colour palette

This section gives you full guidance on our colour palette. It’s important that the colours stay consistent across all our communications and marketing materials.

Primary colours

Our brand is made up of two colours - a bright, distinct orange and a solid black. Colour references are supplied for lithographic and digital printing, specified as solid Pantone® colours and as four colour process (CMYK).

RGB and hexidecimal colours have been provided for screen and web applications.

For standard items which are being produced in four colour process, the primary colours should be printed using the four colour process values and not as additional spot colour.

Bolton at Home orange

In print Solid colour: Pantone 152 CMYK: C: 0% M: 50% Y: 100% K: 0%

On screen RGB: R: 233 G: 134 B: 0 Hexidecimal: #E98600

Bolton at Home black

In print Solid colour: Process black CMYK: C: 0% M: 0% Y: 0% K: 100%

On screen RGB: R: 0 G: 0 B: 0 Hexidecimal: #000000

Secondary colours

Sometimes extra colours will be required, e.g when creating charts or graphs, using design tools like Canva etc or for professional design purposes. Please refer to the download section when sending this information to suppliers.

The secondary colours (below), along with the orange and black, make up our colour palette.

Secondary colours should never be used in isolation or as the most prominent colour.

They should only be used when requested in a briefing document and should be used sparingly and for highlights only.

No secondary colour should be used as a background - only orange, black and white should be used in this situation.

Light blue

In print Solid colour: Pantone 645 CMYK: C: 52% M: 29% Y: 10% K: 0%

On screen RGB: R: 109 G: 142 B: 184 Hexidecimal: #7CA0C5

Purple

In print Solid colour: Pantone 526 CMYK: C: 67% M: 98% Y: 6% K: 1%

On screen RGB: R: 93 G: 30 B: 121 Hexidecimal: #73308B

Red

In print Solid colour: Pantone 202 CMYK: C: 29% M: 96% Y: 76% K: 29%

On screen RGB: R: 116 G: 21 B: 37 Hexidecimal: #8A2432

Blue

In print Solid colour: Pantone 7462 CMYK: C: 100% M: 71% Y: 22% K: 6%

On screen RGB: R: 0 G: 66 B: 121 Hexidecimal: #00548B

Turquoise

In print Solid colour: Pantone 7473 CMYK: C: 80% M: 19% Y: 52% K: 2%

On screen RGB: R: 39 G: 136 B: 119 Hexidecimal: #19988B

Green

In print Solid colour: Pantone 360 CMYK: C: 61% M: 0% Y: 96% K: 0%

On screen RGB: R: 99 G: 182 B: 50 Hexidecimal: #6BC04B

Pink

In print Solid colour: Pantone 213 CMYK: C: 1% M: 98% Y: 24% K: 0%

On screen RGB: R: 220 G: 0 B: 100 Hexidecimal: #E92076

Grey

In print Solid colour: Process black 50% CMYK: C: 0% M: 0% Y: 0% K: 50%

On screen RGB: R: 155 G: 156 B: 158 Hexidecimal: #9B9C9E