Our logo

This is our logo. Our logo should appear on all communication materials.

The Bolton at Home logo should never be redrawn or modified from the artwork files provided.

The preferred use for the logo is to appear on a white or very pale background, it should never appear on a coloured background or on a photographic background.

Alternative colourways

For promotional items only, the logo can sit on a black background as shown above.

If it’s not practical to use the full colour version of the logo, please use the mono version. The mono version should only be used when the only colour available for print is the colour black.

If it’s not practical to use the full colour version of the logo and the logo needs to appear on a black or coloured background, then the white version should be used.

Logo positioning and sizing

To create maximum impact, the logo needs an area of clear space around it in which no other type, photography or other logos should appear.

The grey box shows the minimum clear space to leave around the logo and is based on the height of the letter B.

If space is limited then please make sure the logo is readable.

The Bolton at Home logo is a left centric logo and should always appear on the left hand side of any document when used as the main brand. The preference is for the position to be bottom left, however top left can also be used.

Sizing

The minimum size that the colour logo can be used at is 16mm wide.

Standard logo sizes in print 65mm for A3 documents 40mm for A4 documents 30mm for A5 documents 30mm fo DL documents

Logo size for on-screen use The minimum width at which the logo can be used at is 120 pixels at the standard screen resolution of 72dpi.

Misusing the logo

Always use the master artwork when reproducing the logo in print or on-screen. It must not be redrawn, reproportioned or amended in any way.

Do not:

  • redraw the logo in any way
  • stretch or distort the orientation of the logo
  • re-arrange the logo in any way
  • use the logo in a single line
  • use any other colours that are not specified on the colour ways above or re-arrange how the colours appear in the logo
  • allow other elements to encroach into the logo’s safe area
  • add other elements to the logo
  • outline the logo, unless the production process requires it, e.g. engraving
  • devise alternative icons for inside of the ‘o’ of ‘Home’.

Approvals process

Where the Bolton at Home logo has been supplied to a third party for use, the sender MUST ensure proofs are returned by the third party for approval and to check that the logo is being used correctly.

Third party logos

Below is the preferred logo for use whenever the Bolton at Home logo is being applied by a third party to an item for another organisation.

Where the Bolton at Home logo has been supplied to a third party for use, the sender MUST ensure proofs are returned by the third party for approval and to check that the logo is being used correctly.

Commissioned by

This is to be used when we have fully paid for a third party to carry out some work. All work is to be Bolton at Home branded – the nature of the branding needs to lend itself to the project and should seek to maximise exposure for the Bolton at Home brand. All intellectual property rights are ours and this needs to be made clear at outset.

In partnership with

This is to be used when we are working with one or many parties to deliver a project jointly, and we are not lead party. Primary branding would be that of the lead partner.

Sponsored by

This is to be used when we are providing financial or resource support (only).

Endorsed by

This is to be used when we are lending credibility to a project but not providing any support.