Introduction

Bolton at Home’s logo and corporate identity provides the organisation with a clear brand, one which if used correctly, makes us consistently and clearly identifiable.

Whilst a brand is more than just a logo, the logo is one of the key elements of the brand. It’s the visual key that represents our brand and our values.

Our logo is used on everything from signs to uniforms, vehicles to leaflets, stationery to advertisements. It communicates an important message in establishing and maintaining our public image and reputation.

This guide has been produced to protect our image and reputation and as such must be adhered to by all employees.

These guidelines are a way of co-ordinating all communication and making sure you get the help and support you need.